Mazda Axela 90th Anniversary Special Edition (Sport 20S)HIROSHIMA : January 27, 2010 - Japan—As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched special edition versions of the Mazda Axela sports compact (known overseas as the Mazda3) and Mazda Biante mid-size tall ‘high-roof’ minivan for the Japanese market. Both models are equipped with Mazda’s unique idling stop system, i-stop, and go on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.
Mazda Biante 90th Anniversary Special Edition ‘i-stop Smart Edition’Founded in 1920 as Toyo Cork Kogyo Co., Ltd., Mazda will reach its 90th birthday on January 30, 2010. The two commemorative special edition models feature the award-winning i-stop system and offer outstanding eco-friendly and safety performance as well as Mazda’s hallmark fun-to-drive attributes. In Japan, i-stop’s list of accolades includes the 2009 Eco-Products Award from the Ministry of Land, Infrastructure, Transport and Tourism, and the 2010 RJC Technology of the Year award.
Both special edition models qualify for Japan’s eco-car incentive program and 75 percent tax reductions under the government’s eco-car tax reduction program.
The Mazda Axela 90th Anniversary Special Edition is based on the four Axela grades that come with i-stop. It will be the first Mazda in the Japanese market with the exclusive exterior body color, Gunmetal Blue Mica. The Mazda Biante i-stop Smart Edition, also launched to celebrate Mazda’s 90th birthday, is based on the 20CS model grade. Its features include i-stop, Dynamic Stability Control (DSC) and Mazda’s Advanced Keyless Entry System.
[Source : MAZDA]
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