A new colour and the second-generation 1.3 Multijet engine make their debut on the Fiat 500 by Diesel

2010 FIAT 500 'Midnight Indigo Blue' by DIESEL

TURIN : January 20, 2010 - The Fiat 500 by Diesel has chosen “Bread & Butter”, the show dedicated to youth fashion in Berlin, to preview of two important new features: “Midnight indigo” blue, a special body colour, and the 1.3 Multijet II 95 HP (Euro 5) with Start&Stop system fitted as standard, the new second-generation turbodiesel, now even more environmentally-friendly and suitable for city driving.

The result of close collaboration between Fiat and Diesel, the famous clothing brand by Renzo Rosso, the model will be limited edition and marketed worldwide. Its success is boundless and from Italy to Japan, to France, almost 6 thousand cars have already been ordered out of the 10 thousand available in total.

In Berlin, within “Bread & Butter”, the Diesel stand and the exclusive Fiat 500 will no doubt attract the attention of the visitors, just as they did at the recent Mumbai Motor Show, India. Spanning a surface area of 700 square metres in the Denim Base section, the Italian label will present its 2010 autumn/winter collections and the new “shop-in-shop/corner” concept, conceived as a genuine stage to present and convey the values of the brand and all its creativity even within multi-brand stores. Features which can also be found in the new Fiat 500 by Diesel.

As regards the new colour, the Centro Stile Fiat (Fiat Style Centre) worked once more with the creative team at Diesel to create a dark blue which recalls the denim used to make jeans. The use of a micaceous rather than a metallic shade offers at first glance the feeling of iridescent colour which varies according to the light, very similar to stone washed fabrics. And this thanks to a finer texture of paint and its ability to create an almost 3-D effect. This new blue also, like the black and green already in the range, perfectly matches the matt paint chosen for the finishes which characterise this model.

The 500 by Diesel is distinguished by some bold aesthetic features, starting with the exterior. Everything is exclusive for this version, the result of the creativity of two teams of designers: the aggressive 16" alloy wheels, the rear trim with imitation air intake where one of the most famous logos of Italian fashion is set, the yellow brake calipers (only on the 1.4 100 HP version) and the satin chrome painted features, including the mouldings which, with their bosses, revoke the atmosphere of the Diesel fashion world.

The interiors are also highly customised, thanks to the dark denim style fabric with yellow stitching, the fifth pocket with the unmistakable Diesel brand, the head of the famous Mohican on the gear lever knob and the specific satin chrome coloured dashboard.

The range of engines, in addition to the 1.3 Multijet 95 HP mentioned above, includes three Euro 5 power units (the 1.2 69 HP engine, the 1.3 Multijet 75 HP engine with DPF and the 1.4 16v 100 HP engine), each with their own different qualities, all exploited to the full in combination with 5- or 6-speed manual gearboxes (petrol engines can be combined with a 5-speed Dualogic robotised sequential gear box).

[Source : FIAT]